- Consumption – a process of using a resource
“You consumed all that food?”
- Constitutes – to be a part of something
“Water constitutes 70 percent of the human body”
- Inactive – not being involved in an activity
“You are so inactive during your PE classes”
- Digital revolution – refers to the advancement of technology
“Mobile phones have benefited the most in this digital revolution”
- Lurkers – are sources or/and individuals that observe others activities online however are not active themselves
“Thomas is always lurking on my Facebook profile”
- Commentary – an individual expressing their opinion or explanation about an event or a situation.
“Commentary will get you in trouble if you say the wrong thing”
- Production values – are objects such as lights, cameras and other props used to improve filming or a play.
A keyword that stood out to me was ‘lurkers’ I found it interesting that there are individuals that actually go online to just gather information, however apps and other online networks are known to gather information about us to create social graphs to find out and predict our personalities and are next possible choices. Therefore are they lurkers too? Yet, we as individuals are known to be lurkers ourselves we go on social medias such as Facebook, Twitter etc. and we see what people post and talk about however we choose to not be activate enough to ‘like’ nor ‘retweet’.
Another keyword that stood out to me was ‘digital revolution’, technology has developed vastly over the last years and the new generation is practically born with it. This made me think about the fact that the older generation that were not born into the digital lifestyle actually worry about what happens to their data and questions why it needs to be collected whereas the new generation do not seem to have a problem with it nor do they choose to question it. Since the older generation did not have the same access to the internet as the youth has now they are not so aware of what actually is going on online as much as some of the youths therefore this has lead to them being skeptical about these computers that everyone seems to use nowadays collecting out data at all times on our day-to-day activities.
This article looks at how changing relations between media producers and their audiences are transforming the idea of meaningful participation. Many of us that have been so active on social media have not noticed the changes and effects social media has had on the way we communicate and the way societies have come together and changed the way they feel about each other. The article talks about the changes within the recent years on the network platform and how different people choose to act online. In 2007 a survey done in U.S. got insight about people online; 52 percent of people that were involved in this survey were available online however they choose to be inactive which meant they would upload very limited amount of things online and only 13 percent of the people that took part in the survey actually generated some sort of content online. Even though this number has increased vastly over the last years as now people are able to tag individuals in post that mean that people that do go on social medias see mainly the things that relate to them. The small percentages of people that do generate some sort of data online seem to be able to attract a large variety of audience. However many of the audience they do attract still choose to be inactive but only there as lurkers just to see and acknowledge the data presented to them this means that they themselves rarely go to produce anymore data for others however by them simple clicking on the substance they create cookies for companies to be able to judge them from.
“Every time a new consumer joins this media landscape, a new producer joins as well because the same equipment, phones, computers – lets you consumer and produce. It is as if when you bought a book, then threw the printing press for free” (Skrinky, 2005) Every single person that joins online on some sort of social medias create data, every time this individual uploads a photo or updates a status even when they ‘like’ something they are creating cookies that companies are able to sell and advertising companies can then adapt their adverts to the individual. Individuals have created all the new devices that have been created in the last decade with the intention of producing data for the society.
A quote that stood out to me within this article is was by Daniel Dayan’s that read, “A public is not simply a spectator in plural, a sum of spectators, an addition. It is a coherent entity whose nature is collective; an ensemble characterized by shared sociability, shared identity and some sense of that identity”. The reason this quote stood out to me because it made me think different of the data footprint we leave behind. Even though there is the negative of our privacy being broken by companies collecting our data and then selling it for others to benefit from our data by knowing how to target us. However the way people do not think of it is the fact that there is so much data that gets saved that it is all computer generated meaning that an individual would have to work extremely hard to find out information about you personally. All the data that gets collected is put together that is then used as one piece of data therefore it is not your own personal data that gets used, your personal data it is just a part of something bigger. These large pieces of data look into features of groups of people that seem to leave similar footprints online.
Another quote that stood out to me within this article is “managing, understanding, and responding to massive amounts of user-generated data in real time. Our phones and cameras are being turned into eyes and ears for applications; motion and location sensors tell where we are, what we’re looking at, and how fast we’re moving. Data is being collected, presented, and acted upon in real time. The scale of participation has increased by orders of magnitude”. Mobile phones have become so accessible to everyone in the last decade that they have become the source of generating data, they generate data by a variety of things from apps, internet searches even the actual application that runs the phones stores data. Since we use them everyday to carry out our daily activities companies have learned to use them to collect data in real lifetime from our mobile devices. Companies receiving our data in real lifetime mean that they are able to make decisions quickly therefore this leads to them targeting their target audience faster and more conveniently. Another better for advertising companies for them to be receiving data in real lifetime is that any changes that are seen in the social graph which is created by the data footprint collected means that these companies can see it straight away and act upon it.
Other researchers have discovered that online social networks can be much more segregated than social networks in the real world. Even though online helps people to stay in touch and bring people together that are far away and might not necessary be able to connect so easily in real life, however people online get to choose what they take part of. In real life if people get put in a positioning they have to be in it regardless whether they like it or not where as online people can quickly take themselves out of the position leading for them to be less interactive and separating communities as people are prejudging situations. Danah Boyd (2011) and S. Craig Watkins (2010) have documented, Facebook and other social network sites often operate as the digital equivalent of gated communities, protecting participants from online contact with people outside their social circle. Connecting with different communities online is easy and can lead to many positive outcomes such as people connecting that would not normally connect and learning about each other which would lead to people being more accepting of everyone which could lead to less violence.
The questions that arise to me through out this article is whether all the data we see on social medias are created by people that are active online or are there people that actually generate data to create communities? How do business interact with people that produce data about their business and why?
Peoples questions about data and cookies could be put to rest if it became something that was address and companies were not so secretive about it, as nearly everyone knows that our devices store data however companies deceiving us about what they do with this data just makes peoples question their trust for these devices that they trust to store all their data on.